Last weekend, I went home to Chicago to have informational interviews at a few marketing firms. During one of these interviews I found out that the future of marketing resumes would solely be based on a “klout score”.
As my friends know, I can be a bit of a know-it-all. So of course I had to immediately know EVERYTHING about a klout score… and more importantly I had have the HIGHEST score possible.
So what is a klout score? In simple terms: you connect with Facebook (it doesn’t post on your wall) and/or your twitter and it measures how “influential” you are based on re-posts, comments, likes, and retweets on a scale of 1-100.
In less simple terms (according to Klout.com): “Klout measures influence online using data from your social networks. Anywhere you have an online presence, you have the opportunity to influence people by creating or sharing content that inspires actions such as likes, retweets, comments and more. The more engagement your posts receive, the more influential you are. Klout uses this information to provide you a Klout Score that measures your overall influence.”
Why is this important for marketing? Well if you can’t market your Facebook m^loads, then how are you going to market a company’s product?
Ok- great. Easy enough. Sign up + connect = score and finally have proof of how amazing I am. After all, I am the group photog (see Betches Love This Site: The Group Photog) and the group photog has a certain “Klout” with her friends (i.e I say jump and you say “cheese tag me!”)… Or so I thought.
Oh… 11.49 out of 100… not as popular as I thought. I suppose iPhone uploads killed off any social leverage of I thought I had with my friends for having a Canon powershot.
Basically my score means that no one would notice if I tweeted a naked photo of Mitt Romney. Rather than eating a slice of humble pie like a normal person- I have turned into a psycho klouting-machine.
I made all of my friends sign up while they were trying to watch the Super Bowl. Hearing that all of my friends had scores in the 40s and 20s only aggravated my soon-to-be-OCD-klouting. I now eat, sleep, and breathe klout. Do you have a lot of profile pictures? Well then I’ve probably gone through each one just to “like” it. Oh and how could I forget- I bought a domain (!?)
I even started amping up my twitter-game. Once upon a time, I looked down upon active twitters (tweeters?) as narcissistic people who think everyone cares about the intimate details about their last grins wrap. #GiveaCrapAboutYourWrap. I’ve had a twitter for a while, but just for the mere purpose of getting a glimpse back into those nights at the bar that you can’t quiet remember but “accidentally” tweeted about. And yet here I find myself scouring the internet for hours on end trying to find interesting articles to tweet about… I sincerely think I have a problem.
After 3 days of obsessive behavior- I still have NO idea how to raise my score. I post, “like”, repost, and then “like” some more… yet my score won’t budge. I have four tests this week, yet all I can think about is my klout score.
One neat feature about klout is that it generates a pretty cool grid that lets you know which “type” of Internet user you are. As you can see below, I am an observer. I influence no one = no one cares about me. I sit in the social media corner while all the cool kids play together, reposting and liking each others crap. Being an observer is basically like receiving a blue “I ran my fastest ribbon” or being picked last in a social media game of dodgeball.
In conclusion, I have a love/hate relationship with klout. No matter what I do, it will not love me back. Ironically I’m my attempts to up my social media influence, I can feel my actual (face-to-face like the good ol’ days) social influence plummet. I find myself on my iPhone liking away on my Facebook app while my friends engage in riveting (I think? I’m not listening after all) conversations. So is upping my Klout score worth tuning out my real-live friends? You be the judge. Click here to find out what your score is. If your score is higher than mine- we’re no longer friends. Actually, I take that back considering that would leave me friendless (and then my score would decrease!)
SO if you’re klout-y please share with me your secret klouting ways (aka leave a comment, repost my tweets, send my blog to your grandma, like my statuses, comment about how great I am on my profile pictures… that last one might be for my self esteem score but still…)
All for now. Back to klouting…
- Hugs, kisses, & klout